Roasting coffee is still the core of our business, selling coffee beans to private households via web shop as well as supplying offices, cafes, restaurants and bean resellers.

With our coffee trucks and catering setups we also serve coffee at private, corporate or public events. After selling our café in 2016, this was an excellent way to reconnect with our customer base.

After finding the right name, we needed our Brand Identity to perfectly translate what we and our roastery are all about. We are endurance athletes, eager to go out and explore the great outdoors. Our coffee should be the fuel for an adventure as well as a reward after a hard training session or a challenge completed. While committing to great quality, it needs to be approachable, fun and cool.

When we initially started out in 2010, we named our roastery "Gipfelstürmer Kaffee", which translates as "Peak Performer Coffee". The name reflected both our background in endurance sports and our love for the great outdoors and the mountains which are right in front of our doorstep here in Switzerland. Just think of brewing coffee while taking a break on a hike or trek and enjoying the views and savouring a personal achievement: that's what our coffee was about.

Fast forward to 2014 and we opened Benzin & Koffein in Zurich. We had travelled the US West Coast from north to south and had done a few events throughout the summer of 2013.

Moving on two years from our initial coffee inspiration in Hawaii - remember: we wanted to make coffee a fun affair in Switzerland - we started having serious thoughts about making fun coffee happen at the end of 2009.

We travelled to the Big Island of Hawaii in October 2007 to participate in the Ironman World Championships held in Kailua-Kona. To be a bit more precise: Simone taking part and Denise cheering and supporting. Little did we know that we were headed straight for a coffee origin but we were soon to find out.